We believe that Mass Marketing is DEAD and Differential Marketing has taken its place.
Today, retailers and B2C businesses all over the world are removing their one-price-fits-all marketing strategies and are offering different prices and benefits to different customer groups, achieving significant profit gains in the process.
Differential Marketing is based on 2 important principles – All customers are not created equal, and behaviour follows rewards.
Accepting these 2 principles will lead you to de-averaging your customers, marketing to each segment individually, and focusing rewards on the desired buying behaviour that you want from your customers.
Differential Marketing is a new revolutionary marketing approach that helps you separate the golden eggs from the goose eggs.
If you’re in the Retail, Food and Beverages, Restaurants, Cafes, and Services businesses then Differential Marketing is for you. By targeting a defined and very narrow ideal customer profile, your will build a highly profitable customer base, master their niche market, and organically grow profitability from within.
For your 2-Hour FREE consultation on Differential Marketing, click here.