Controlling Costs – a Way to Increased Profits

The basis of any successful business is that the income must exceed costs or expenses. Therefore, to increase your profitability level, you either increase your revenue or reduce your costs. Better yet, do a combination of BOTH. A business to be sustainable MUST deliver consistent levels of profitability as well as having a system to
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Marketing Content Vs Context

There has been a lot of talks on Content Marketing over the internet to generate traffic and sales. While I am a believer in Content Marketing but somehow I feel this idea of Content Marketing has taken a boomerang effect on sales, and traffic generation. I have seen and spoken to many social digital marketers
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